Marine Toys for Tots

The Marine Toys for Tots Foundation is a not for profit organization authorized by the U.S. Marine Corps and the Department of Defense to provide fundraising and other necessary support for the annual Marine Corps Reserve Toys for Tots Program. Now in its 66th year, Toys for Tots provides joy and a message of hope to economically disadvantaged children through the gift of a new toy during the Christmas holiday season. Our gifts offer these children hope, recognition and a positive memory they will cherish for a lifetime. Many of the gifts we provide, such as books, games and sports equipment, make a significant contribution to the educational, social and recreational development of these children. In 2012, Marines distributed gifts to over 7 million children in over 745 communities nationwide. The Marine Toys for Tots Foundation relies on individual donations from the American public as well as support from corporate sponsors, to include its Four and Five Star Partners Build-A-Bear Workshop, Duracell, The UPS Store, Hasbro, Inc. and Toys “R” Us, Inc. For more information visit, www.toysfortots.org.



This year, Duracell is donating 1,000,000 batteries to Toys for Tots, and is proud to support the Hollywood Christmas Parade.



Keurig is a world-wide industry leader in single-cup coffee brewing technology.
“Keurig” is derived from the Dutch word for “Excellence”, and that is what our company strives to achieve for every cup we brew. Founded in 1992, Keurig set out to revolutionize the coffee industry by providing a convenient, easy, and delicious way to enjoy a cup of coffee. Years of hard work finally resulted in our acclaimed Keurig brewing system involving our advanced single-cup brewers and efficient K-Cup® portion packs.

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Major Crimes presents Sunshine Kids

The Sunshine Kids Foundation adds quality of life to children with cancer by providing them with exciting, positive group activities, so they may once again do what kids are supposed to do . . . have fun and celebrate life!



Club Car

The finest golf, utility and transportation vehicles in the industry.

Club Car’s golf, utility and transportation vehicles are recognized as industry leaders in efficiency and long-lasting value. Club Car repeatedly leads the industry, a fact many attribute to the company’s winning style and state-of-the-art engineering. The preparation Club Car has made for tomorrow will serve you well today and in the years to come.


Service Master Clean

ServiceMaster Clean® is a proud sponsor of the 2014 Hollywood Christmas Parade. If your holiday celebrations spill over onto your carpets, contact ServiceMaster Clean. We have more than 60 years developing cleaning technologies and methods to remove even the toughest stains, such as wine, pet stains, coffee and ink. With more than 4,000 franchised and licensed locations around the world, ServiceMaster Clean serves customers through a global network of franchises that provide a range of residential and commercial services including janitorial services, commercial carpet cleaning, hard-surface floor care, and residential carpet, wood floor and upholstery cleaning. Call us today for the clean you expect and the service you deserve!


Matt Paxton

Matt Paxton, “Hoarders” television personality and author of “The Secret Lives of Hoarders,” cleans the messiest homes in America. Partnering with disaster restoration expertsServiceMaster Restore in September 2013, Paxton and ServiceMaster Restore are expanding the reach of specialized hoarding and estate cleaning services on a broader national scale.
Whether your home is filled to the brim, burned to the ground or you just need some motivation to clean up, Paxton and ServiceMaster Restore are the team to call. Cleaning the messiest homes in America, Paxton has earned the title as America’s favorite cleaner. From 5,000 rats, to 20 tons of adult diapers, to millions in gold bars – Paxton has seen it all. 

The Coffee Bean & Tea Leaf

Born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf is the oldest and largest privately-held specialty coffee and tea retailer in the United States. Known for sourcing and providing the finest ingredients and flavors, The Coffee Bean & Tea Leaf has built relationships with the best private coffee farms and tea estates around the world, selecting only the top 1% Arabica beans and finest hand plucked, whole leaf teas. The company has grown to be an international icon and currently has more than 950 stores. Each one is dedicated to serving our community and providing a warm and inviting environment. You can also find The Coffee Bean & Tea Leaf products in grocery stores, restaurants and offices. Throughout all aspects of our company, The Coffee Bean & Tea Leaf remains dedicated to providing the highest quality products and customer service.

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The Roosevelt Hotel

Take a trip back to old world Los Angeles at the luxurious Roosevelt Hotel, a glamorous boutique hotel located on the famous Hollywood Boulevard.


Beverly Hills Rent-A-Car

Beverly Hills Rent-A-Car (BHRAC) is a luxury & exotic transportation provider and the leader of car rental for over 21 years. With an impressive inventory of the world’s most desired luxury and exotic car brands, including Aston Martin, Bentley, BMW, Cadillac, Ferrari, Lamborghini, Land Rover, Maserati, Mercedes-Benz, Porsche and Rolls Royce, to name just a few.
BHRAC has been the company of choice for business leaders, political dignitaries and high profile clients. We work hand in hand with Embassy Officials, Department of State, Federal and Secret Service Agents, Concierge and Travel Agents to manage every detail of the most
complex travel itineraries.
We offer VIP meet and greet services to LAX, Bob Hope Burbank Airport, John Wayne Newport Beach Airport, McCarran International Airport, San Francisco International Airport, Long Beach Airport and FBO’s. We also provide Vehicle Delivery and Retrieval Service’s to Hotels, Offices or Residences.Don’t just get there…..Arrive!
Mention promo code: SANTA SENT YOU to receive 20% off your next rental with us.
Valid thru December 31st, 2014Beverly Hills Rent-A-Car Website


Buca di Beppo

Buca di Beppo is a collection of neighborhood restaurants with a lively atmosphere and authentic Italian menu for all to enjoy. In the spirit of Italian culture, our dishes are meant to be shared and served family-style, perfect for passing around the table.

Dishes enjoyed for generations in villages throughout Italy inspire our menu, giving Buca its authentic Italian fare. We continue to innovate and create recipes beyond our traditional style by adding new menu items inspired by Northern and Southern Italian cuisine.
Buca di Beppo website

Media Partners

Hallmark Channel

The Hallmark Channel is this year’s Hollywood Christmas Parade Media Partner and a Presenting Partner!



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Entertainment Tonight

The Insider

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City of Los Angeles

Presenting Sponsor

LASEAL6We are delighted to announce that the City of Los Angeles will once again be presenting The Hollywood Christmas Parade . Last year’s parade was a great success, and this year’s event should be even better! We look forward to your support and participation in this year’s Hollywood Christmas Parade.

Associated Television, Inc.