Marine Toys for Tots

The Marine Toys for Tots Foundation is a not for profit organization authorized by the U.S. Marine Corps and the Department of Defense to provide fundraising and other necessary support for the annual Marine Corps Reserve Toys for Tots Program. Now in its 66th year, Toys for Tots provides joy and a message of hope to economically disadvantaged children through the gift of a new toy during the Christmas holiday season. Our gifts offer these children hope, recognition and a positive memory they will cherish for a lifetime. Many of the gifts we provide, such as books, games and sports equipment, make a significant contribution to the educational, social and recreational development of these children. In 2012, Marines distributed gifts to over 7 million children in over 745 communities nationwide. The Marine Toys for Tots Foundation relies on individual donations from the American public as well as support from corporate sponsors, to include its Four and Five Star Partners Build-A-Bear Workshop, Duracell, The UPS Store, Hasbro, Inc. and Toys “R” Us, Inc. For more information visit, www.toysfortots.org.


Mexico Tourism Board – VisitMexico.com

Make of Mexico the excuse for your next vacation and get your senses ready for an experience full of magic, color and warmth. Come and fall in love with Mexico!

Again and again, Mexico will surprise you with new experiences: a different flavor, a new adventure, a spot waiting for centuries to enchant you. We’re waiting for you!


Coalition to Salute America’s Heroes

The mission of the Coalition to Salute America’s Heroes is to help severely-wounded veterans and families of Operation Enduring Freedom, Operation Iraqi Freedom, and Operation New Dawn recover from their injuries and illnesses, and to inspire other organizations and the general public to participate in this effort.
Through our programs of aid and assistance, the Coalition offers individual contributors, corporations and volunteers many ways to give so these veterans and their families receive what they need and deserve in return for the sacrifices they made for us.
Restoring hope to a wounded hero can take a lifetime. Rebuilding his or her life takes a commitment from all of us.  You can help do both by making a direct tax-deductible contribution, an in-kind donation or by volunteering your time.
If we work together, we can succeed in our mission, and the men and women who were heroes on the battlefield can return home as heroes to their families and communities.



Friskies proudly presents spokescat and pop culture phenomenon Grumpy Cat at the Hollywood Christmas Parade. This Christmas, Friskies and Grumpy Cat are making kitties’ wishes come true by donating meals to cats in need. Use #GiveFriskies between Dec. 1 and Dec. 25 and Friskies will donate up to 10,000 meals to cats in need across the nation. All cats deserve a taste of Friskies, so don’t forget your cat this holiday season!


Balsam Hill

Using the latest technology and highest quality craftsmanship, Balsam Hill® develops beautifully realistic artificial Christmas trees. Balsam Hill’s founder and lead tree designer, Thomas Harman, oversees the development of each of these wonderfully lifelike trees himself to ensure that they are meticulous replicas of their natural counterparts. Handcrafted branch by branch using their exclusive True Needle® technology, these trees capture every detail, from color of the foliage to the texture in each needle. Balsam Hill also offers an assortment of pre-decorated greenery, hand-detailed ornaments, and heirloom-quality holiday décor at BalsamHill.com.


Health Net

Health Net is providing community outreach during Covered CA open enrollment from Nov. 1, 2015 thru Jan. 31, 2016. Families and individuals can qualify for financial assistance – either with your monthly premiums or your co-pays and deductibles. Follow the Health Net On The Move or ‘En Movimiento’RV visiting communities throughout Southern CA with certified Covered CA enrollment counselors ready to assist you, or visit HealthNet.com for more information.



A portion of the proceeds for every ICU backpack sale will be donated to Toys for Tots.

ICU backpacks feature light up technology and are appropriate for ages 5-13. Each backpack features a laptop pouch, water bottle pockets, and an on off switch.

ICU also produces matching lunch bags for each light up backpack.


Club Car

The finest golf, utility and transportation vehicles in the industry.

Club Car’s golf, utility and transportation vehicles are recognized as industry leaders in efficiency and long-lasting value. Club Car repeatedly leads the industry, a fact many attribute to the company’s winning style and state-of-the-art engineering. The preparation Club Car has made for tomorrow will serve you well today and in the years to come.


The Roosevelt Hotel

Take a trip back to old world Los Angeles at the luxurious Roosevelt Hotel, a glamorous boutique hotel located on the famous Hollywood Boulevard.


Buca di Beppo

Buca di Beppo is a collection of neighborhood restaurants with a lively atmosphere and authentic Italian menu for all to enjoy. In the spirit of Italian culture, our dishes are meant to be shared and served family-style, perfect for passing around the table.

Dishes enjoyed for generations in villages throughout Italy inspire our menu, giving Buca its authentic Italian fare. We continue to innovate and create recipes beyond our traditional style by adding new menu items inspired by Northern and Southern Italian cuisine.
Buca di Beppo website



Congratulations to Hollywood Christmas Parade on 84 years!

Visit the Goodyear Blimp base on 12/5 & 12/6 for the Santa Claus Express Toys for Tots Toy Drive and walking tours. Free. Open to public. www.goodyearblimp.com



Sprinkles Cupcakes are handcrafted from the finest ingredients, including sweet cream butter, bittersweet Belgian chocolate, pure Madagascar Bourbon vanilla, fresh bananas and carrots, real strawberries and natural citrus zests. Topped with Sprinkles trademark modern dots, rich chocolate sprinkles from France or seasonal sugar decorations, Sprinkles cupcakes are a deliciously sophisticated update on an American classic.

“the world’s first cupcake bakery” – Food Network

“the progenitor of the haute cupcake craze” – Los Angeles Times

“most cupcake bakeries take their inspiration from Sprinkles”– The Washington Post

Media Partners


The CW

The Hollywood Christmas Parade premieres December 11 at 8 PM on The CW network. A triumphant return to prime time network television!
The CW website


Hallmark Channel

The Hollywood Christmas Parade will air on The Hallmark Channel and The Hallmark Movie Channel multiple times in December!
The Hallmark Channel website


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Entertainment Tonight

The Insider

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City of Los Angeles

Presenting Sponsor

LASEAL6We are delighted to announce that the City of Los Angeles will once again be presenting The Hollywood Christmas Parade . Last year’s parade was a great success, and this year’s event should be even better! We look forward to your support and participation in this year’s Hollywood Christmas Parade.

Associated Television, Inc.