The Big Idaho Potato Truck is on its 9th cross-country journey and will be having its 10th Anniversary in 2022! It began in 2012 as a one-year campaign to celebrate the 75th Anniversary of the Idaho Potato Commission and became quickly apparent with its success that it would be more than a one-year occurrence, it literally became a big piece of pop-culture. The Truck and Tater Team travel the country promoting the certified heart-healthy Idaho potato and its mission to help small charities in towns and cities with its A Big Helping program. Not to mention that people just want to have their picture taken with a 4-Ton Idaho potato!